Fill out the bio – The “Bio” section of the profile should be of utmost
importance. This section must be filled out to help users better connect with
the brand. If the customers know relevant things about you and your company, they
will want to connect with you.
Use relevant hashtags – Don’t use hashtags just for the sake of it. Looking
at them from a business perspective, hashtags allow for posts to be visible to people
who actually search for specific hashtags.