At its most basic level, the concept of marketing has evolved through the years via digital and social channels. Today, customers have more control than ever before, especially in terms of company interactions, usually facilitated by social media platforms. However, there may be times when such interactions and accessibility may not be favorable to your company, in the form of consumer complaints and negative reviews. As an entrepreneur, the success or failure of your business depends largely on the effects that your current online reputation may have on the public. Statistics indicate that a couple of bad reviews about your company and its product brands and services may be more than enough to turn away prospective clients. While it is always important to practice effective online reputation management, the game is gradually changing and the usual replies to appease may not be sufficient anymore.
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