Instagram Marketing Tips

One can now count the photo sharing site Instagram among the biggest social networks in the world, with about 300 million monthly active users to date. With that many users come as many marketing opportunities for businesses. Here are a few tips for making waves among the Instagram market. 

Fill out the bio – The “Bio” section of the profile should be of utmost importance. This section must be filled out to help users better connect with the brand. If the customers know relevant things about you and your company, they will want to connect with you. 

Use relevant hashtags – Don’t use hashtags just for the sake of it. Looking at them from a business perspective, hashtags allow for posts to be visible to people who actually search for specific hashtags.

Share stunning images – Instagram is a photo-sharing website, for Pete’s sake, so share the most beautiful images you can get your hands on. Most of the best-performing images on Instagram are stunning scenery shots—but don’t literally stick with the trend. Just make it a point that you share what people would want to look at, so they’ll pass it on. 

Share user-generated content – People love it when the companies they follow on social networks talk about them in their posts. In Instagram, it’s basically the same. You can involve your followers in your own campaign by asking them to post images relevant to your message, then share their images with the world.